Mixed Messages

A Better Built Blog from your friends at Pancheros Mexican Grill

Do The Evolution

March 6th, 2012

We have been rocking and rolling lately with some very exciting updates. This fancy new website you are clicking around on? Only like a week old.. But, along with the unveiling of this website last week, we also introduced some tweaks to the Pancheros logo marks. This new blog seemed like a great way to share some thoughts.

THE WEBSITE

Our goals with the website: Fun and Functionality. Visiting a website should be fun. We aimed to make you giggle a few times, maybe even lol. Burritos are serious business, but that doesn't mean we can't have fun while servering you up with burrito goodness. One of the key functions I want to point out is the ability to easily navigate someone to the nearest Pancheros burrito. After all, you don't want to be the one thing standing between a hardcore burrito lover and their Pancheros burrito. With that safety for the public in mind, we devised a Pancheros store locater. Now, whether you are on a smartphone, or a big, bulky computer, you can instantly geo-locate your position and see the Pancheros closest to you. Geo-location not your thing? No problem, search by city, state or zip to plot your nearest Pancheros. Go ahead, give it a try! 

THE LOGO

Think evolution, not revolution. We are a twenty year old company with some seriously great roots. We wouldn't want to run away from that even if we could. Visually, though, we found this to be a good time to visit a few details. The Pancheros script was updated to a thicker typeface, but still retained that unique, handwritten quality. The emblem that sits above the Pancheros script is a bold tribute to the one and only Bob the Tool. Oh, Bob, a burrito is not a burrito without your delicate touch. We have built a new standard for burritos using this little guy, and he needed some recognition. 

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